CME Tyre Division- Michelin collaborated with EMC – Mercedes for Track Day Event

Central Motors and Equipment Tyre Division’s Brand Michelin has collaborated with Emirates Motor Company (Alfahim Group) for Mercedes Track Day Event, where all tyres for Track Day Car for customers were sponsored by CME-Michelin.

At this high-octane event, Michelin showcased its premium tire capabilities, providing top-notch tires for the track cars. The collaboration aimed to promote Michelin's brand excellence, cutting-edge technology, and exceptional performance.

The event provided a unique opportunity for guests to experience the thrill of driving Mercedes-Benz cars equipped with Michelin tires, highlighting the brand's commitment to safety, quality, and innovation.
Adding to the event's success, the CME Tyreplus van was on-site, providing expert tire services and showcasing the convenience of mobile tire care. Guests had the opportunity to experience firsthand the quality and efficiency of Tyreplus's services, further solidifying Central Motors and Equipment's commitment to customer satisfaction.