Central Motors and Equipment continues its commitment to grow its presence and the TYREPLUS Franchise network in the capital

April 19, 2017

Michelin franchise, TYREPLUS, has opened its 111th branch in the Middle East in collaboration with Central Motors & Equipment (CM&E).

Following a strong year for the business in 2016, CM&E – a member of Al Fahim Group and the authorized distributor for Michelin Tyres in Abu Dhabi and Al Ain – was quick to re-invest by supporting the opening of Abu Dhabi’s 14th TYREPLUS franchise.

The TYREPLUS franchise has enjoyed rapid expansion throughout the region since it was launched by Michelin in 2002. The Jabal Al Noor branch in the Mussafah area of the capital becomes the 111th in the Middle East and the 31st in the UAE.

One of the key factors to its success in the Middle East is working with renowned local distributor partners such as CM&E.

Ismaeel Hassen, General Manager at CM&E said: “We’re thrilled to be in a position to support the opening of the new franchisee right here in our home town of Abu Dhabi.

“We enjoyed solid growth in 2016 and a great deal of that came from tyre-related services as we doubled our revenue in the car maintenance section of the business. We’re confident the latest branch of TYREPLUS will see similar success and our customers will continue to enjoy the comprehensive suite of premium products and services that we offer.”

TYREPLUS is a one stop-shop offering global standard tyre and car maintenance services through top of the line facilities, technology and fully certified technicians.

Oussama Nazem Jlailati, Band Manager for Michelin Tyres at CM&E said: “We have bold targets for the year at all our TYREPLUS branches as we are confident in what we can offer our customers .

“Last year we achieved fantastic customer ratings with 90% stating they were satisfied with our service. Constantly improving our customers overall experience will allow us to continue our recent strong results and grow the business further.”